Choose Your Identity

Pre-packaged politics. Manufactured outrage. Hashtag identity.
This shirt says what no one else will: you weren’t born to be boxed in.

Featuring mannequin heads rolling off a conveyor belt—each stamped with a hashtag—this design calls out the illusion of choice in today’s cultural chaos. It’s subtle. It’s smart. And it’s bound to start conversations.

For those tired of being told who to be, this one’s for you.

Product features

• Without side seams for a sleek look and less waste

• Ribbed collar for enhanced elasticity and shape retention

• Shoulder tape for added durability and stability

• Made from 100% ring-spun cotton for ultimate softness

• Ethically produced with US cotton, certified for safety and quality

Care instructions

• Do not dryclean

• Do not bleach

• Tumble dry: low heat

• Iron, steam or dry: low heat

• Machine wash: cold (max 30C or 90F), with similar colors